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East Dallas residents and business owners kick off a membership drive on Tuesday, their first formal step in a new campaign to spur residents to spend more of their dollars in the neighborhood.

Birth of an idea

The idea to think and buy local bloomed during lunch in May, when Marybeth Shapiro, a Lakewood resident, talked to Elaine Starkey, assistant vice president with Republic Title of Texas, about Portland, Maine’s successful buy local campaign.

“Elaine said we could do something like that. We decided to tailor our campaign on what it means to live local,” Shapiro said.

Mutual support

“We want people to think before spending, for example, 80 percent of their [disposable] funds at restaurants and shops outside of our neighborhoods and consider spending, say 60 percent, of their funds in Lakewood and East Dallas,” she said. “We want you to explore your neighborhood and meet your neighbors.”

Her vision is of a community in which business owners and customers know each other and have a friendly, mutually supportive relationship.

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